At Calvary Chapel Costa Mesa, Easter is typically celebrated over an entire weekend, from Friday through Sunday. To capture the many facets of the celebration, a single artwork featuring distinct color stories was created to convey its diverse themes. Each asset and piece of collateral throughout the weekend—ranging from screen graphics to print materials and décor—employed these color stories to narrate the full Easter story.

• Good Friday: Shades of deep reds and burgundies

• Easter Sunrise: Shades of pastel pinks, yellows, and oranges

• Easter Sunday: Bright, joyful colors

Below are examples of how these colors were used to tell the story and how the artwork influenced social media, print materials, and décor.

My Roles
Art Direction, Graphic Design, Project Management, Set Design, Content planning